Rob is a highly successful serial entrepreneur. He has an extensive background in capital markets, manufacturing and distribution of both vertically integrated and licensed products, international agribusiness and branded consumer products.
As part of Weston Foods $40 billion firm, Rob rose to Senior Vice President & General Manager, Dairy Frozen Division. He then founded Robert C. Harrison Food Brokers Inc., representing well know consumer brands such as, Haggen Dazs, Slim Fast and Nabisco. In 1997, Rob founded Delicious Alternative Desserts Ltd securing the licenses for Ben & Jerry’s, Cadbury (frozen desserts),Movenpick Ice Cream (Switzerland), and Tropicana frozen products in Canada. In 2003, Rob became CEO of Dairy Fresh Farms Inc. To fund and support all of the above activities, Rob was intimately involved in the structuring of the financial instruments and capital formation.
Rob specializes in identifying and exploiting opportunities in the marketplace. He excels at structuring and negotiating investments. He is adept at assisting portfolio companies to create strong brand and product pipelines with the sales, marketing and distribution systems to rapidly scale and achieve fast profitable growth.